How to Format a Real Estate Video for Instagram Reels (Dimensions & Length)
Master the exact specs, dimensions, and formatting requirements to create Instagram Reels that showcase properties and generate leads.
See How to Create Instagram Reels from Photos
Instagram Reels Technical Specifications
Follow these exact specifications to ensure your real estate Reels look professional and perform well.
Video Dimensions
The exact pixel dimensions for Instagram Reels
Full HD vertical format for best quality
Vertical format fills the entire screen
Pro Tip: PhotoAIVideo automatically exports in 9:16 vertical format optimized for Instagram Reels.
Real Estate Reels Best Practices
Hook in First 3 Seconds
Lead with the best room or feature to stop the scroll
Add Text Overlays
Include price, beds/baths, and location on screen
Use Trending Audio
Trending sounds boost reach and discoverability
Post Consistently
3-5 Reels per week builds audience momentum
Vertical Only
Never post horizontal videos as Reels
Strong CTA
End with clear call-to-action for inquiries
Create Instagram Reels from Your Listing Photos
PhotoAIVideo automatically formats your property videos for Instagram Reels with the perfect 9:16 dimensions.
Start Creating ReelsFrequently Asked Questions
What dimensions should I use for Instagram Reels?
Instagram Reels require a 9:16 vertical aspect ratio with a resolution of 1080 x 1920 pixels. This fills the entire mobile screen for maximum impact.
How long should a real estate Reel be?
For real estate, 15-30 seconds is optimal. This gives enough time to showcase key features while maintaining viewer attention. Instagram allows up to 90 seconds.
Can I use horizontal property photos for Reels?
Yes! PhotoAIVideo automatically converts horizontal listing photos into vertical Reels format using AI-powered cropping and Ken Burns effects.
What file format does Instagram accept?
Instagram Reels accept MP4 and MOV files up to 4GB. Use H.264 codec with AAC audio for best compatibility.
Should I add music to my real estate Reels?
Yes! Videos with trending audio get significantly more reach. PhotoAIVideo includes royalty-free music or you can add Instagram's trending sounds after upload.
How many photos should I use for a Reel?
For a 15-30 second Reel, use 8-15 photos. This allows 2-3 seconds per photo with smooth transitions.